Inspired by Joe really. He's incredibly passionate about his Lakeland farm and his Herdwicks, and always looking for new ways of using the wool from these hardy hill sheep. Even better that Joe's farm happens to be at the foot of Millican Dalton's cave.
Herdwick wool and organic canvas seem the perfect analogue combination to protect a digital icon from the elements.
We've also added a sleeve pocket on the back to carry your headphones and your trusty Moleskine.